YouTube Beauty Creators are not only the most influential media figures for modern cosmetics consumers but also the most trusted individuals representing thousands, tens of thousands, or even hundreds of thousands of consumers.
Leferi, the largest YouTube Beauty Creator Group in Korea, has been hosting the Korea YouTuber’s Awards since 2019. This prestigious event celebrates the efforts and achievements of brands and individuals who have demonstrated creativity and craftsmanship to enhance the beauty of Korean consumers throughout the year. By gathering and analyzing all the recommendations made by creators over the past year, the awards recognize the most popular brands and products, encouraging these brands to gain further recognition from consumers.
