The One and Only Award Chosen by Them, KYEA
The Award Spotlighted by Beauty Influencers,
Korea YouTuber's Awards is Changing to Korea YouTuber Excellence Awards.
In the modern era, YouTubers, the most powerful media figures, have become the new “standard.” As such, the awards received by those recognized by them must be an “honor,” and the choices of YouTubers leading global consumer trends can undeniably establish the “authority of global awards.”
Choi In-seok, chairman of Leferi, the host organization, stated: “In the film industry, there is the Cannes Film Festival, in design, the Red Dot and in fashion, Paris Fashion Week. However, it is devastating that in the beauty industry, there are no truly authoritative awards or conventions.” He further added “That is why we established this awards in 2019, based on recommendations from beauty creators, who are the pioneers of contemporary beauty trends and representatives of consumers. As K-beauty continues to expand its influence globally, I firmly believe that the beauty industry’s premier awards and conventions can originate from Seoul, Korea. I will continue to invest in this vision.”
In this way, KYEA celebrates the creativity and craftsmanship of brands and professionals who have worked tirelessly to enhance the beauty standard of Korean consumers over the past year. It encourages them to gain recognition from consumers and stands as Korea’s most prestigious beauty awards, with its 6th edition being held this year.
The One and Only Award Chosen by Them, KYEA.
The Award Spotlighted by Beauty Influencers, Korea YouTuber's Awards is Changing to Korea YouTuber Excellence Awards.
In the modern era, YouTubers, the most powerful media figures, have become the new “standard.” As such, the awards received by those recognized by them must be an “honor,” and the choices of YouTubers leading global consumer trends can undeniably establish the “authority of global awards.”
Choi In-seok, chairman of Leferi, the host organization, stated: “In the film industry, there is the Cannes Film Festival, in design, the Red Dot and in fashion, Paris Fashion Week. However, it is devastating that in the beauty industry, there are no truly authoritative awards or conventions.” He further added “That is why we established this awards in 2019, based on recommendations from beauty creators, who are the pioneers of contemporary beauty trends and representatives of consumers. As K-beauty continues to expand its influence globally, I firmly believe that the beauty industry’s premier awards and conventions can originate from Seoul, Korea. I will continue to invest in this vision.”
In this way, KYEA celebrates the creativity and craftsmanship of brands and professionals who have worked tirelessly to enhance the beauty standard of Korean consumers over the past year. It encourages them to gain recognition from consumers and stands as Korea’s most prestigious beauty awards, with its 6th edition being held this year.
19th December 2024
THE SHILLA HOTEL
249, Dongho-ro, Jung-gu, Seoul, Republic of Korea
BRANDS
OF THE YEAR
Beauty creators’ content has become the most powerful media, offering trust and influence to modern consumers beyond simple reviews. This year’s award nominees were selected through thorough aggregation and analysis based on the recommendations of beauty creators.
Period: 2023.10.01 - 2024.09.30
Criteria: Number of exposures per product within subcategories (based on free exposure).
Total of beauty creators during the period: 1,257
Total of content during the period (including free and paid): 36,634
Total of content during the period (free only): 24,619
Total of recommendations (exposures) during the period (including free and paid): 258,721
Total of recommendations (exposures) during the period (free only): 223,033
3 Skin-Soft Ceramic Sun Cushion
numbuz:n
3 Skin-Soft Ceramic Sun Cushion
Sharp, So Simple Waterproof Pencil Liner
CLIO
Sharp, So Simple Waterproof Pencil Liner
Waterfull Tone Up Sun Cream
d'Alba
Waterfull Tone Up Sun Cream
Birch Juice Moisturizing Sun Cream
ROUND LAB
Birch Juice Moisturizing Sun Cream
Reedle Shot 100
VT cosmetics
Reedle Shot 100
Pure Cleansing Oil
ma:nyo
Pure Cleansing Oil
Clean It Zero Cleansing Balm Original
banila co
Clean It Zero Cleansing Balm Original
Sensibio H2O
BIODERMA
Sensibio H2O
Bio Collagen Real Deep Mask
Biodance
Bio Collagen Real Deep Mask
Mung Bean pH-Balanced Cleansing Foam
beplain
Mung Bean pH-Balanced Cleansing Foam
Carrot Carotene Calming Water Pad
SKINFOOD
Carrot Carotene Calming Water Pad
Curl Fix Mascara
ETUDE
Curl Fix Mascara
Contour Powder
ETUDE
Contour Powder
Tea Tree 100 Oil
essenherb
Tea Tree 100 Oil
Aqua Squalane Moisturing Cream
S.NATURE
Aqua Squalane Moisturing Cream
Nowear Lipstick Balming Glow
espoir
Nowear Lipstick Balming Glow
The Brow Balance Pencil
espoir
The Brow Balance Pencil
Soft Blurring Eye Palette 23AD
WAKEMAKE
Soft Blurring Eye Palette 23AD
Original Toothpaste Whitening
EUTHYMOL
Original Toothpaste Whitening
Biome Barrier Cream Mist
UIQ
Biome Barrier Cream Mist
Natural Mild Clear Nose Pack
ilso
Natural Mild Clear Nose Pack
Jelly Air Cheek
haming
Jelly Air Cheek
Kill Cover Skin Fixer Cushion
CLIO
Kill Cover Skin Fixer Cushion
DIVE IN Serum
Torriden
DIVE IN Serum
ARTCLASS FROTTAGE PENCIL
too cool for school
ARTCLASS FROTTAGE PENCIL
V Shading
peripera
V Shading
3D Voluming Gloss
fwee
3D Voluming Gloss
In the era of new media, on the most powerful platform, YouTube, we proudly present the brands and products that have garnered the greatest public support
and demonstrated exceptional achievements and influence in the beauty market this year.
Based on comprehensive data from the Leferi Data Lab,
we have selected the brands and products that secured the highest number of recommendations (total recommendation count) from non-sponsored content by Korean beauty YouTubers over the past year.
Beyond receiving numerous recommendations from beauty YouTubers,
we launched the Korea YouTuber’s Awards to highlight the remarkable achievements and influence of brands and products that have garnered the greatest public support on YouTube, the most powerful platform of the new media era.
We hope that the protagonists of the second K-Beauty Wave, which will arise based on their performance and success on YouTube, will be born again.
Congratulations once again to all the awarded brands.
In the era of new media, on the most powerful platform, YouTube, we proudly present the brands and products that have garnered the greatest public support and demonstrated exceptional achievements and influence in the beauty market this year. Based on comprehensive data from the Leferi Data Lab, we have selected the brands and products that secured the highest number of recommendations (total recommendation count) from non-sponsored content by Korean beauty YouTubers over the past year.
Beyond receiving numerous recommendations from beauty YouTubers, we launched the Korea YouTuber’s Awards to highlight the remarkable achievements and influence of brands and products that have garnered the greatest public support on YouTube, the most powerful platform of the new media era. We hope that the protagonists of the second K-Beauty Wave, which will arise based on their performance and success on YouTube, will be born again. Congratulations once again to all the awarded brands.
PAST WINNERS
SINCE 2019
Over the past five years, the KYA (Korea YouTuber’s Award) has selected brands and products that have led global beauty trends beyond Korea, setting new standards in the beauty industry.
Starting this year, the award has been rebranded as the KYEA (Korea YouTuber’s Excellence Awards) to further solidify the prestige of K-beauty.
The first-place winning brands and products from the 1st to the 5th awards have been recognized by beauty creators and consumers for their innovation and excellence, serving as symbolic milestones that contributed to K-beauty’s expansion into the global market.
OVERALL MAKEUP CATEGORY
2023
CLIO
OVERALL MAKEUP CATEGORY
2023
OVERALL SKINCARE CATEGORY
2023
numbuz:n
OVERALL SKINCARE CATEGORY
2023
SKIN CATEGORY
2023 semi
Anua
SKIN CATEGORY
2023 semi
CREAM CATEGORY
2023 semi
It'S SKIN
CREAM CATEGORY
2023 semi
EYELINER CATEGORY
2023 semi
BBIA
EYELINER CATEGORY
2023 semi
LIP TINT CATEGORY
2023 semi
LAKA
LIP TINT CATEGORY
2023 semi
CUSHON CATEGORY
2023 semi
fwee
CUSHON CATEGORY
2023 semi
MAKEUP CATEGORY
2022
dasique
MAKEUP CATEGORY
2022
SKINCARE CATEGORY
2022
d'Alba
SKINCARE CATEGORY
2022
OVERALL CATEGORY
2021
HERA
OVERALL CATEGORY
2021
MAKEUP CATEGORY
2021
peripera
MAKEUP CATEGORY
2021
SKINCARE CATEGORY
2021
numbuz:n
SKINCARE CATEGORY
2021
OVERALL CATEGORY
2020
ETUDE
OVERALL CATEGORY
2020
MAKEUP CATEGORY
2020
CLIO
MAKEUP CATEGORY
2020
SKINCARE CATEGORY
2020
COSRX
SKINCARE CATEGORY
2020
OVERALL CATEGORY
2019
ETUDE
OVERALL CATEGORY
2019
MAKEUP CATEGORY
2019
CLIO
MAKEUP CATEGORY
2019
SKINCARE CATEGORY
2019
COSRX
SKINCARE CATEGORY
2019
LEFERI KYEA Operations Office
awards@leferi.com
+82 02 6005 7125 / +82 02 6005 7114
Leferi office, 417, Yeongdong-daero, Gangnam-gu, Seoul, Republic of Korea
Business license number 210 - 82 - 72906
© Leferi Corp. All rights reserved
LEFERI KYEA Operations Office
awards@leferi.com
+82 02 6005 7125 / +82 02 6005 7114
Leferi office, 417, Yeongdong-daero, Gangnam-gu,
Seoul, Republic of Korea
Business license number 210 - 82 - 72906
© Leferi Corp. All rights reserved